Pegasus will distinguish itself by marketing products not previously available to skaters. The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market. Pegasus has products for virtually every group of skaters.
The fastest - growing segment of this sport is the fitness skater. Therefore, the marketing is being directed toward this group. BladeBoots be aimed at the recreational skater, the largest segment. SkateAids, on the other hand, are great for everyone.