ฉันรักแปลCCHAPTERCASE 5 presents a firm profitability analysis
for Apple and BlackBerry in fiscal year 2012. Although
the analysis presented therein allows us to answer the
two key questions we set out to accomplish (accurately
assess firm performance and compare it to competitors),
keep in mind that this is a static analysis. It covers
only one fiscal year. We basically take a snapshot of a
moving target. To obtain a more complete picture, managers
need to engage in a dynamic analysis, repeating
this over a number of years. This will allow managers to
identify when and where things went wrong (in the case
for BlackBerry) and how to get back on track.
Questions
Exhibit 5.12 shows key financial data for Apple and
BlackBerry for the three fiscal years 2010–2012. (Five
years’ worth of data, 2008–2012, and related analysis
are available online in Connect.) Using the financial
ratios presented in the five tables in the “How to Conduct
a Case Analysis” module (near the back of the text,
after the MiniCases), do the following.
1. Calculate some key profitability,
activity, leverage,
liquidity, and market
ratios for Apple and
BlackBerry over time.
2. Conduct a dynamic
firm profitability analysis over time (fiscal years
2008–2012) as shown in Exhibit 5.1. Can you find
signs of performance differentials between these
two firms that may have indicated problems at
BlackBerry? When did BlackBerry’s performance
problems become apparent?
3. Make a recommendation to Thorsten Heins, the
CEO of BlackBerry, about actions he could take to
improve firm performance.
4. Make a recommendation to Tim Cook, the CEO of
Apple, about actions he could take to improve firm
performance.
ฉันรักแปลCCHAPTERCASE 5 presents a firm profitability analysisfor Apple and BlackBerry in fiscal year 2012. Althoughthe analysis presented therein allows us to answer thetwo key questions we set out to accomplish (accuratelyassess firm performance and compare it to competitors),keep in mind that this is a static analysis. It coversonly one fiscal year. We basically take a snapshot of amoving target. To obtain a more complete picture, managersneed to engage in a dynamic analysis, repeatingthis over a number of years. This will allow managers toidentify when and where things went wrong (in the casefor BlackBerry) and how to get back on track.QuestionsExhibit 5.12 shows key financial data for Apple andBlackBerry for the three fiscal years 2010–2012. (Fiveyears’ worth of data, 2008–2012, and related analysisare available online in Connect.) Using the financialratios presented in the five tables in the “How to Conducta Case Analysis” module (near the back of the text,after the MiniCases), do the following.1. Calculate some key profitability,activity, leverage,liquidity, and marketratios for Apple andBlackBerry over time.2. Conduct a dynamicfirm profitability analysis over time (fiscal years2008–2012) as shown in Exhibit 5.1. Can you findsigns of performance differentials between thesetwo firms that may have indicated problems atBlackBerry? When did BlackBerry’s performanceproblems become apparent?3. Make a recommendation to Thorsten Heins, theCEO of BlackBerry, about actions he could take toimprove firm performance.4. Make a recommendation to Tim Cook, the CEO ofApple, about actions he could take to improve firmperformance.
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I like to translate CCHAPTERCASE 5 Present an analysis of company profits
for Apple and BlackBerry in fiscal 2012. Although
the analysis presented in that allows the United States to answer the
questions we Two SET Key to perform (accuracy
rating Firm Performance and compare it with competitors),
Keep. Remember this is a static analysis. It Covers
in a single financial year. We basically take a snapshot of a
moving target. To get a fuller picture, the manager
needs to Participate in a dynamic analysis, repeating
this for several years. This will allow the manager to
Determine when and where things went wrong (in the case of
the BlackBerry) and How to Get Back on Track.
Question
Exhibit Key financial data for the twelve chapters in Apple and
BlackBerry for fiscal year 2010 to 2012. Three (Five
years. 'The value of the data, 2008-2012, and related analysis
are available in the online connection.) Use financial
ratios Year Presented in the table in the "How to Make
a Case analysis "module (near the back of the document,
after MiniCases.), do the following.
1. Calculated Some Key profitability,
activity, leverage,
liquidity, market and
ratio for Apple and
BlackBerry over time.
2. Progress Action
Analysis company profits over time (FY
2.008 to 2.012) as shown in the Table. 5.1. You can find
signs of the difference in performance between the
two companies that might have indicated problems in
BlackBerry? When BlackBerry Performance of
issues become clear?
3. Make a Recommendation Thorsten Heins, the
CEO of BlackBerry, About Actions He can do to
improve. Company performance.
4. Make a Recommendation Tim Cook, CEO of
Apple, About Actions You Can Do to Improve Company
Performance.
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