The background and significance of the problem!The economy stabilized images. The growth rate of economic growth, high. Is what every country desires. But the economic growth will not be possible if the lack of market mechanism.Business transition to increasing competition. Various business development, adaptation to produce goods. And service has a variety of more high quality and reasonable price, with the quality of the product.The competition in the market!From the already mentioned above. Market mechanism is important. At the same time, Thailand has business units, called "cooperatives" set up to แก้ไขความเดือดร้อน in occupation of members.Seung current duties in cooperative purchasing products from members to processing products and to generate power. Negotiate the price, members receive the benefits increased
.Agricultural sector is very important to the economic system in the country. Because the main income, most of the countries from the export of agricultural produce. Products of agricultural processing Which can be viewed from the export statistics (Export).10 years (2548-2557) image 1 shows that the agricultural products export in Thailand increased every year, although the export in a good level. But it is also faced with the competition in the world market.Transform greatly needs
.So there should be a cooperative planning in producing goods. And services to meet the needs of customers. The concept of the marketing mix 4C came to help the market analysis of the cooperative, which will help
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