Visitor numbers to Soweto have grown rapidly,doubling between 2000 and 2005 to place Soweto as one of the top 20 destinations in Southafrica.Demand is dominantly from overseas visitors with around two thirds of all visits,with the USA and the Netherlands as the leading markets.Tourist flow is still small by international standards at around 100000 visitors a year,but most are excursionists staying in Soweto for around three hours on average.As a result,they do not deliver the economic benefits to the community of an overnight stay.In addition,most visitors come as part of an organised tour with a pre-determined itinerary.For the authorities,attracting domestic tourists is therefore a major challenge to prevent overdependence on international visitors