The, first couple come from the Samsung Nation site, that I've already introduced you to. Here's a badge that you get, it's called the Cruise Badge, that you get for ha nging out on the site. Certain amount of time you spend on the site but basically, you show up to the site and as far as you're concerned you just are there and this badge pops up after a certain amount of time. What kind of reward is that? The Samsung Nation Cruise Badge is intangible, right? Just a badge. Most of the examples we're going to see in gamification tend to be intangible rewards, but not all as we'll get to. It's unexpected. It's something that just pops up when you spend a little time on the site, presumably this is something that Samsung puts in to give you a little surprise reward and get you engaged in the whole badge structure that they are trying to use to drive behavior. And it's engagement contingent. Now, at some level you might think this is completion contingent because it requires you to spend certain amount of time, I'm guessing it's ten minute based on the design of the badge. But from the user's perspective, this is the badge you get just for hanging out there. It's basically a badge that you get once you spend enough time to really be thought of as engaging and visiting the site, and not just popping on there and popping off instantaneously. So I would consider this an engagement-contingent reward. Something that you get unexpectedly just for starting to spend time on the site.