Professional services firms like PwC and Accenture organize their businesses around individual units such as tax, advisory services and internal firm services; these are akin to HR centers of expertise. Professional services firms also have dedicated client engagement managers to support customer accounts; these managers are akin to embedded HR professionals. The goal of the professional services firm is to turn knowledge into value. The process starts with client expectations and the knowledge and resources it takes to meet them. We argue the same logic applies to how HR should be organized. Embedded HR works with business units to help them reach their goals, and they can pull in a team of knowledgeable experts (COEs) to help them do this