Origin and significance of the problem!The cooperative is important one that help drive the economy and society to promote the establishment of cooperative economic benefits for the members. The cooperative has a variety of businesses, including business credits.Products supply business to sell business gather yield and distribution of productivity and business services. In the part of products supply business to sell Business is one of the most important members.In reducing cost of production and reduce costs in the household, the cooperative currently divided into 7 type, agricultural cooperativeFisheries cooperatives, cooperative, cooperative service, settlement cooperative store,Cooperatives and credit unions, cooperative operation of cooperative. Shops are also faced with the external environment to affect on the service of cooperatives, such as economic, competitors such as Convenience store.The various factors. These are all there. Impact on the service cooperative is especially so when the environment changes. The cooperative has adjustment to be competitive with other retail business, cooperative operation.Such as economic, competitors, such as convenience stores, retail stores, which ปัจจัยต่างๆ. These are all there. Impact on the service cooperative forward so effective marketing must be integrated in view of manufacturers.And the buyer's perspective using the concept of marketing mix, using the concept of market 4 mixture model C 'and' s 4 P s (cotton,.2550.P162), which has a frame in the analysis of this bridge
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