“The bigger a group gets, the lower its intellectual common denominator falls. The average taste of a group is definitely worse than that of any individual member. One can always see this at board presentations, where the propensity to make decisions is affected by the group size. If a group discussion had a color, it would be beige.
If that group had to pick a typeface, it would be Arial — a face whose astonishing prevalence is largely due to its astonishing prevalence. We like best what we see most, which describes a type designer’s dilemma: a new typeface has to look like all the others — after all, an “a” has to look like an “a” — but it has to “also have something more. Gimmicks don’t work, as they wear off quickly, and basing a whole alphabet on one idea also doesn’t fly. This is painfully apparent, for example, in a page set in Avant Garde Gothic, whose geometric shapes separate characters from each other rather than combine them into words. The flow of the letters is important: they have to be modest in each other’s company so we can read line after line of them. Details that stick out at large sizes may become invisible as the type gets smaller, but they can add warmth, texture, and, yes, character. Type adds the sound to the tunes other people write.
As most users of type are unaware of the fact that type designers even exist, they take it for granted that fonts live on their computers, having got there by some technical intervention or other. For those people, selecting the right typeface is easy: just pull down the menu in your favorite application and click on one of the many popular names that come up. The more familiar these names look, the less likely you are to make a mistake. For those who are a little more interested in[…]”
Excerpt From: Stephen Coles. “The Anatomy of Type.” iBooks.
“The bigger a group gets, the lower its intellectual common denominator falls. The average taste of a group is definitely worse than that of any individual member. One can always see this at board presentations, where the propensity to make decisions is affected by the group size. If a group discussion had a color, it would be beige.If that group had to pick a typeface, it would be Arial — a face whose astonishing prevalence is largely due to its astonishing prevalence. We like best what we see most, which describes a type designer’s dilemma: a new typeface has to look like all the others — after all, an “a” has to look like an “a” — but it has to “also have something more. Gimmicks don’t work, as they wear off quickly, and basing a whole alphabet on one idea also doesn’t fly. This is painfully apparent, for example, in a page set in Avant Garde Gothic, whose geometric shapes separate characters from each other rather than combine them into words. The flow of the letters is important: they have to be modest in each other’s company so we can read line after line of them. Details that stick out at large sizes may become invisible as the type gets smaller, but they can add warmth, texture, and, yes, character. Type adds the sound to the tunes other people write.เป็นผู้ใช้ส่วนใหญ่ชนิดไม่รู้ความจริงที่ว่า ผู้ออกแบบยังมีอยู่ พวกเขาเถิดว่า แบบอักษรที่อยู่บนเครื่องคอมพิวเตอร์ ไม่ได้มีการแทรกแซงทางด้านเทคนิคบางอย่างหรืออื่น ๆ ได้รับ สำหรับคน เลือกแบบตัวพิมพ์เหมาะสมเป็นเรื่องง่าย: เพียงดึงลงเมนูในโปรแกรมประยุกต์ของคุณชื่นชอบ และคลิกที่ชื่อยอดนิยมมากมายที่เกิดขึ้น ค้นหาชื่อเหล่านี้คุ้นเคยมากขึ้น ที่น้อยคุณก็มีโอกาสทำผิด สำหรับผู้ที่มีความสนใจน้อยใน [...]"ตัดจาก: Stephen ท่อง "กายวิภาคของชนิด" iBooks
การแปล กรุณารอสักครู่..