Nevertheless, the disappearing halflogue phenomenon is not limited to Hong Kong. Rosman (2010) contends that our social culture is changing toward texting, because it is considered less intrusive and more in line with modern ‘social network’ mentality. The low-voice-usage trend is prevalent among below-34 age groups, but is also gaining ground among older adults (Nielsen, 2010). As of May 2010, 40 per cent of American adults have gone online with mobile devices, and non-voice mobile usage has grown significantly (Smith, 2010). Furthermore, there are increasing numbers of 50 and older Internet users who now embrace social networking in order to stay connected or reconnect with other (Madden, 2010).