There was a range of views on potential consumer interest and acceptance. Some indicated that they
have evidence of positive consumer interest and acceptance. A respondent noted that parents of
teen drivers would prefer feedback strategies to monitoring/reporting systems. Others indicated the
system would appeal to a select subset of consumers, particularly parents seeking a safe car for their
child to drive. Some indicated they were simply unsure of consumer interest. One expressed concern
that many parents may not want an electronic “nanny” or “Big Brother” technology and that teens
would resist limitations to their freedom. The overall impression from these responses is that there
is no clear consensus on the likely degree of consumer interest or acceptance, although one
company that offers a system with some of these capabilities was most enthusiastic about the degree
of consumer interest.
In considering what can be done to improve consumer acceptance, a few comments were received.
One suggestion was to have a traveling prototype vehicle visit high schools and colleges to
demonstrate the safety technologies. Another suggested disseminating the results of this project
(assuming the system successfully influences teen driving) to encourage interest among parents.
Others noted that the details of the system will be critical, including a balance of incentives and
disincentives. Also, the system may find acceptance as part of a broader package of teen driver
strategies and partners, including DMVs, local communities, and more stricter training criteria. One
respondent offered the specific suggestion of including a volunteer program where teens provide
rides for older adults. This would not only provide a benefit for the older person, but would provide
the teen with driving experience under conditions where they are likely to drive more safely, not be
inclined to show off, and are more cognizant of older drivers and pedestrians.