Clive:
“My fast-food division is the only one that is making any real profits – over $500m last year. It’s clearly obvious that we need to reinvest in THIS business. Let’s expand and grow the profits. As usual, we’re facing significant challenges from new competitors, so we really need the investment.”
Kristi:
“That’s fine, but you’ve got limited growth potential. OK, we’re not making much money now, but this market is too big to not pursue it properly. So we need the $250m to help catch up to the leaders, as they’ve got a big start. That way we can generate potential huge future profits.”
Therese:
“Kristi, you’re too far behind the market leaders of Apple. I don’t see the sense in throwing money into something where we will probably end up in a weak position anyway. Whereas our branding marketing consulting business is growing really well. We’re consulting throughout the world and are considered to be one of the market leaders with our innovative practices. Sure, we’ve got lots of infrastructure costs, but this is going to be a future goldmine. We’ll make more than the fast food chain in five years time.”