Turtles at the Rekawa sanctuary in Sri Lanka are under threat due to ongoing illegal activities. This study
estimates the entrance fee that can be charged to visitors for ‘turtle watching’ to ascertain whether
revenues from such fees can be used to compensate fishermen and reduce such illegal activities. We
carried out a contingent valuation study to examine the foreign and local visitors' willingness to pay
(WTP) for turtle conservation under two different management scenarios. The estimated mean WTP per
visit for local visitors was LKR 93 (USD 0.73) and LKR 143 (USD 1.12) for Scenarios 1 and 2, respectively,
while the mean WTP of foreign visitors was USD 15 and USD 19 for Scenarios 1 and 2, respectively. These
results, which suggest potentially huge gains in revenue, can be used to re-design entry fees for the
Rekawa sanctuary and secure the cooperation of low-income fishermen in turtle conservation.