The winner was something called the speed camera lottery. It was submitted by a guy who works for MTV in the United States. And his idea was this, instead of just finding people who go too fast, what if we do the following? Set up on of those monitoring devices, that tracks how people drive, and shows them how fast they're going. And have a camera on it as well, that takes a picture of people and their license plates. So it knows who people are going by, and how fast they're going. But, instead of having that being the way to catch people who are speeding, do something different with it. Have the normal cops there, tracking people with radar guns, and finding people that are speaking. But also, any time that someone goes by the sign that tracks their speed and they're not speeding, enter them into a lottery. Give them effectively one ticket in a lottery. Where does the money come from? Well the money comes from the fines from the people who are caught speeding. Some of that money that would otherwise go to the Government, goes into a pool. And at some point there's a lottery, and the winner gets picked out of the people who aren't speeding So, Volkswagen actually got the city of Stockholm in Sweden to try this. And the results were actually pretty dramatic.