Virgin categorizes its businesses intoeight socially responsible and sustainable groups : Flying high, we ‘re all going on a summer holiday, Staying in touch, Watching the pennies, Getting from A to B , My body is a temple, Out of this world, and just get out and relax. Each is to do exceptionally good things that come with the category. Virgin Wines strives to purchase only from small farms and pay fair prices while promoting responsible drinking. Virgin Games, an online gambling web site, promotes responsible gambling and helps identify and alleviate gambling addiction. Virgin Money focusses on fair lending, and the list goes on.