3. information technology (Information Technology) will be an important factor and variable led to a revolution in business and a great time. It will make a large multinational companies can can communicate with each other quickly. Also, do business more effectively. Modern systems can make operational management control to act more quickly. As well as the control over the network cable the only fiberglass seconds in between. Result of operations and decisions with precision. With the support of the database that is being developed systematically and continuously compared with in the past. The emergence of the Dot.Com business and business E-Commerce is just the first-level changes have affected, although the concept of marketing management significantly. Concept, development of contemporary marketing For example, Sony Corporation (Sony), and most of the multinational companies have turned to develop distribution channels through the Internet on multiple networks, the kind that gets good response from customer companies, major retailers, the wall Mart (Wal-Mart) was officially opened in the trade domain.Yaphan these channels as well, and there is a return from the operation. The borderless information also enables consumers to own the news very fast. Are applied in management in the public sector in order to strengthen the operational efficiency, and very fast. The development of Wi-Fi (Wireless Fidelity) technology that makes it possible to connect a signal to a wireless Internet system speed possible. Broad Brand Internet system technology Connection makes the signal can be connected to multiple computers simultaneously. While connected to a portable computer that is used as more than one million. Whether it is a hotel with airport connection, or even a local island restaurant. Manhattan, New York with the installation of more than 12000 points to current technology, Wi-Fi in addition to Microsoft and Apple Computer company has been committed to developing this technology, Dell and Intel Corporation to consider new business opportunities for the future, this is.4. individuals (Individual) to which he would have more influence on the person, because all men are consumers. Main characteristics of current and future consumers is a highly developed yourself as a consumer demand for goods that contain their own more specific because they know the more complete information, adjust yourself from consumers whose tastes and expectations.Naradap is a local consumer tastes and expectations, which are in the world. This is the reason the international trade value increasing every year because of high customer who normally consume local goods. Begin to consume quality goods at competitive prices to world levels, the local demand for products of the highest value compared with the amount for every unit that is used in the consumed. Normally, human behaviour and the consumption of the goods and services that have different characteristics. Result, the manufacturer must develop to adjust themselves constantly to meet the needs of the changing customer. Therefore, the strategy that should be taken into consideration is to produce goods and services that are unique to meet the specific needs of the consumer (Product/Service Tailor-made) some items, it's necessary to adjust the design to match the tastes and consumption of people in the country. In the region or even in the same country market may need to design products to fit specific customer group, which is a matter that should be aware of the business at any time should not be ignored or disregarded because of influence from these changes may result in a decline of the highlighted item to mass production.It concluded that the emergence of borderless world, to bring about economic integration, that make all the meanings of the nation-State down. At the same time, there is a new phenomenon is the emergence of the region States that bring a change of environment is very lomthunkit. Moreover, there are also the power to propel the economic importance, such as the information technology industry, investment, and he indicated that its more obvious today, so in the restructuring and development of the management system, both at the enterprise and national levels.He is an important person and should be done with the changes that are happening all the time. The important point is that development must occur from understanding the real cause and effect of their changes to a management development in the direction that is consistent with the changes.
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