Theodore Roosevelt,nearing the end of a hard-fought presidential election campaign in 1912 , scheduled a final whistle-stop journey . at each stop , Roosevelt planned to clinch the crowd's votes by distributing an elegant pamphlet with a stern presidential portrait on the cover and a stirring speech,"confession of Faith" inside. Some 3 million copies had been printed when a campaign worker noticed a small line under the photograph on each brochure that read, " Moffett studios, Chicago . " Since Moffett held the copyright , the unauthorized use of the photo could cost the campaign one dollar per reproduction . with no time to reprint the brochure, what was the campaign to do ? Not using the pamphlets at all would damage
Roosevelt 's election prospects . Yet if they went ahead , a scandal could easily erupt very close to the election , and the campaign could be liable for an unaffordable sum. campaign workers quickly realized they would have to negotiate with Moffett