Pegasus will distinguish itself by marketing products not previously available to skaters. The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market. Pegasus has products for virtually every group of skaters. The fastest- growing segment of this sport is the fitness skater. Therefore, the marketing is being directed toward this group. Blade Boots will enable users to enter establishments without having to remove their skates. Blade Boots will be aimed at the recreational skater, the largest segment. Skate Aids, on the other hand, are great for everyone.
The sport of skating will also grow through Skate Sailing. This sport is primarily for the medium- to- advanced skater, and its growth potential is tremendous. The sails that Pegasus has manufactured have been sold in Europe, following a pattern similar to windsurfing. Windsailing originated in Santa Monica but did not take off until it had already grown big in Europe.
Another trend is group skating. More and more groups are get-ting together on skating excursions in cities all over the world. For example, San Francisco has night group skating that attracts hundreds of people. The market trends are showing continued growth in all directions of skating.
Pegasus will distinguish itself by marketing products not previously available to skaters. The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market. Pegasus has products for virtually every group of skaters. The fastest- growing segment of this sport is the fitness skater. Therefore, the marketing is being directed toward this group. Blade Boots will enable users to enter establishments without having to remove their skates. Blade Boots will be aimed at the recreational skater, the largest segment. Skate Aids, on the other hand, are great for everyone.
The sport of skating will also grow through Skate Sailing. This sport is primarily for the medium- to- advanced skater, and its growth potential is tremendous. The sails that Pegasus has manufactured have been sold in Europe, following a pattern similar to windsurfing. Windsailing originated in Santa Monica but did not take off until it had already grown big in Europe.
Another trend is group skating. More and more groups are get-ting together on skating excursions in cities all over the world. For example, San Francisco has night group skating that attracts hundreds of people. The market trends are showing continued growth in all directions of skating.
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