As I write this, Thai authorities have re-opened the Erawan shrine after the devastating attack on Monday that killed more than 20 people and injured scores more.
The speed at which the government has moved to take control of the narrative shows just how much pressure they're under to display they're in charge.
Observers say officials are trying to put on a show of "business as usual" at the shrine and the surrounding areas, encouraging people to visit and pay their respects. Most of the offices, schools and businesses in the area have remained open - political analysts say the government is desperate to retain an air of normality in the capital.
But industry experts say it will take more than this initial show of strength to convince investors and visitors that Thailand is still a safe place to do business in and to go on holiday to.