You may opt out of receiving personalised ads from Microsoft Advertising, and discontinue sending a unique ID to third-party ad networks used by Microsoft Advertising, by visiting our opt-out page. Just sign in with the Microsoft account that you have associated with your Windows Phone and that you use to access the Store, and select the Personalised ads wherever I use my Microsoft account opt-out option. For more information about how Microsoft Advertising collects and uses information, please see the Microsoft Advertising Privacy Statement. Once you've opted out of personalised advertising, you will receive generic ads instead of personalised ads from Microsoft Advertising.