The rapid growth of China's outbound tourism market has attracted a great deal of attention in recent years. China is set to become one of the world's leading generators of international tourism,changing travel patterns and the face of tourism around the world.On completion of this case you will:
1.be aware of the factors giving rise to the growth in China's outbound tourism.
2.Understand the pattern and scale of China's outbound tourism.
3.Recognize the influence of the Chinese travel trade and "approved destination" scheme on Chinese outbound tourism.
be aware of the characteristics of China's outbound tourism market.
5.Recognize future trends in the market.