With a projected world skating market of 31 million that is steadily growing,the niche has been created, Pegasus's aim is to expand this market by promoting SkateSailing, a new sport that is popular in both Santa Monica and Venice Beach in California, The breakdown of participation in skating is as follows:1+ percent(growing), 8% hockey(declining), 7% extreme/aggressive(declining), 22% fithess (nearly 7 million-the fastest growing), and 61% recreational(first-timers). Pegasus's products are targeting the fithess and fecreational groups because they are the fastest growing. These groups are gearing themselves toward health and fitness, and combined they can easily grow to 85% (or 26 million) of the market in the next five years.