We all want to belong and be part of something bigger than ourselves. It’s human nature.
Facebook lets you build a community around your brand. At its heart, business is about people, so in many ways Facebook is about getting to the roots of business.
By asking your customers to be part of your community, you invite them into your brand’s story. When they’re part of your story, they’ll want to share what they’ve found with their friends.
Building a community is also a great way of finding inspiration…