Viewers of major sporting events on TV also showed a marked correlation between age and inspiration (see Figure 3). Around 50% of under‐25 year olds watching a major sporting event on TV said they felt inspired to participate more frequently in sport than they normally did. The inspirational effect then decreases consistently and steadily in age, by around 10 points through each of the next three age bands (25‐34, 35‐44 and 45‐54). The potential to use major events to inspire young people to participate in sport is seen as particularly important, especially as this is often identified as a key group in which to sustain sports participation