[SOUND] And I know my handwriting leaves something to be desired here, but the idea here is, at this point, you really don't want to do something, or maybe you are indifferent to it. The only thing that makes you do it, is someone tells you to, someone else says do this, and you do it, simply because you feel like you have to you, have no perceived locus of control, as psychologist talk about. There's no you in wanting to do this thing, it's just doing it for some external cause. That, that doesn't mean it's bad, or it doesn't mean that motivation never works, but it does mean there is no sense of doing it because you personally value it, which makes that motivation less powerful. The second category they talk about, they call interjection. And the idea here is sometimes, we take external motivators, and make them our own. So, this is typically where we would find status, which, as we talked about, is an important kind of motivator. In behaviorist operant conditioning type approaches to gamification. Status says, I may not really want to do this, but other people will value me. They'll think I'm cool, they will like me. So, I'm going to do it for that reason. So, it's something about me. It's not saying I'm doing it purely for those other people, but it's saying. I am introjecting. I'm taking their view about status, and somehow appropriating it to make me want to do the thing. Next in line, they call identification, and the idea here is, at this point, I've taken the. External motivator, and I've somehow made it my own. It's not just because other people will think I'm cool, It's because I can see some value in it. I don't really enjoy learning math, but I can see that knowing something about math, is important to success in modern business, and the modern economy. So I'll do it. It somehow is aligned with my own personal goals. I identify. I can somehow logically say, there's value to me in doing this, but I still don't really want to. And then finally, the closest to intrinsic motivation they call, integration.