CONSUMER BUYING BEHAVIOR
Consumer behavior involves the study of individuals and the method they employ to choose, utilize, and set out products and services to fulfill their wants and the effect that these method have on the consumer and the society as a whole. Consumer behavior refers to all the thought, feelings and actions that an individual has or takes before or while buying any product, service or idea. Buyer behavior is the concept which answers what, why, how, when, and where an individual makes purchase. As a result, the outcome of buyer behavior is the buyer’s decision.
The entire purchasing process involves giving a thought on what should be bought, which brand is good or suitable, from where or whom should the purchase be made, when to purchase, how much to spent, and how many time to buy and in what intervals. Consequently the end result of the buyer behavior is the customer’s final decision regarding the product choice, brand choice, dealer choice, purchase timing, purchase amount and purchase frequency. Consumer buying behavior “is a confluence of at least three streams of social science, i.e., individual psychology, social psychology and cultural anthropology [38] p. 2.”
CONSUMER BUYING BEHAVIORConsumer behavior involves the study of individuals and the method they employ to choose, utilize, and set out products and services to fulfill their wants and the effect that these method have on the consumer and the society as a whole. Consumer behavior refers to all the thought, feelings and actions that an individual has or takes before or while buying any product, service or idea. Buyer behavior is the concept which answers what, why, how, when, and where an individual makes purchase. As a result, the outcome of buyer behavior is the buyer’s decision.The entire purchasing process involves giving a thought on what should be bought, which brand is good or suitable, from where or whom should the purchase be made, when to purchase, how much to spent, and how many time to buy and in what intervals. Consequently the end result of the buyer behavior is the customer’s final decision regarding the product choice, brand choice, dealer choice, purchase timing, purchase amount and purchase frequency. Consumer buying behavior “is a confluence of at least three streams of social science, i.e., individual psychology, social psychology and cultural anthropology [38] p. 2.”
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