The Apply Watch is designed to be both functional and fashionable, available in two sizes of 38mm and 42mm (1.5 and 1.7 inches), with six different casing materials and six separate interchangeable band options. Organized into three separate collections, from the simple "Sport" to the high-end luxury "Edition" the Apply Watch has been created to appeal to a wide range of tastes. Prices for the device, which will be available in early 2015, start at$349.