2.1 The design and planning objectives set out in this document
operate alongside the Borough Council’s economic
development objectives for the town as part of a strategic
‘joined up thinking’ approach to effective regeneration.
2.2 As towns throughout the UK compete increasingly with one
another for shoppers, businesses and jobs, Stafford must
ensure that it can continue to encourage and accommodate
the needs of such activities into the future.
2.3 This can be achieved by recognising the strengths and
weaknesses of the town centre, as well as identifying specific
development and enhancement opportunities. These opportunities
will be framed to reflect and build upon the distinctive
historic character of the town centre.
2.4 To this end, the document has three key themes:
> Improving the quality of the approach routes, gateways
and edges to the town centre with a view to enhancing
the first impressions of visitors.
> Recognising the structural elements of Stafford town
centre and the identification of sites whose re-development
will reinforce efforts to enhance the image and identity of
this compact and historic town centre.
> To provide general guidance on town centre-wide issues
that contribute to the maintenance of a strong, positive
image for Stafford town centre.
2.5 These themes are summarised graphically in the Urban
Design Framework diagram overleaf.
2.6 More detailed work will be undertaken on each of these
themes in the
2.1 The design and planning objectives set out in this document
operate alongside the Borough Council’s economic
development objectives for the town as part of a strategic
‘joined up thinking’ approach to effective regeneration.
2.2 As towns throughout the UK compete increasingly with one
another for shoppers, businesses and jobs, Stafford must
ensure that it can continue to encourage and accommodate
the needs of such activities into the future.
2.3 This can be achieved by recognising the strengths and
weaknesses of the town centre, as well as identifying specific
development and enhancement opportunities. These opportunities
will be framed to reflect and build upon the distinctive
historic character of the town centre.
2.4 To this end, the document has three key themes:
> Improving the quality of the approach routes, gateways
and edges to the town centre with a view to enhancing
the first impressions of visitors.
> Recognising the structural elements of Stafford town
centre and the identification of sites whose re-development
will reinforce efforts to enhance the image and identity of
this compact and historic town centre.
> To provide general guidance on town centre-wide issues
that contribute to the maintenance of a strong, positive
image for Stafford town centre.
2.5 These themes are summarised graphically in the Urban
Design Framework diagram overleaf.
2.6 More detailed work will be undertaken on each of these
themes in the
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