I liked the room CCHAPTERCASE 5 presents a profitable company analysis for Apple and the BlackBerry in the 2012 fiscal year. Although the analysis is presented which allows Us to answer the the question we SET out to accomplish Two Key (correctly Reviews Performance Firm and compare it with your competitors), Keep. Remember that this is a static analysis. It Covers only in a financial year. We basically have a snapshot of a moving target. To get a more complete picture, the Manager need to join a dynamic analysis, repeated This in a number of years. This would allow the Manager to Determine when and where things go wrong (in the case of for BlackBerry) and how to Get Back on Track. Question Exhibit Key financial data for the year of twelve chapters on the Apple and BlackBerry for financial year 2010 to 2012. (The year the year. ' The value of the data, the period of 2008-2012, and related analysis available in online connection.) Use the financial the rate of the year presented in the table in "how to make a Case Analysis "Module (near the back of the text, After the MiniCases. ), do as follows. 1. Calculation of a number of Key profitable, activities, leverage, liquidity, market and the rate for Apple and BlackBerry from time to time. 2. Advanced actions the profit analysis of the company from time to time (fiscal year 2.008-2.012) as shown in the table. 5.1. You can search the signs of the differences in performance between the the two companies that would have indicated problems in BlackBerry? When the Performance of BlackBerry the problem became apparent? 3. make a recommendation Thorsten Heins, the BlackBerry's ceo, about the Actions He could take to improve. The company's performance. 4. make a recommendation, Tim Cook, CEO of Apple, about the Actions He could take to improve the company Performance.
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