Experiences that consumers have learned. Including traditional cultural values would affect the interpretation of the different pictures of grilled chicken. Makes consumers think of the atmosphere of a family picnic and coexistence .
The experience that consumers learn, including culture, values, tradition is affected to different interpretations such as pictures of chickens. Consumers of the atmosphere of the picnic, and live together as a family!
The experience consumers have learned, including cultural values, traditions and would result in a different interpretation of the images, such as grilled chicken makes it possible for consumers to recall the atmosphere of the new combination of the Tropic and as a family.