The poster was appealing to the urban people’s nostalgia for the countryside and was emphasizing
the taste, freshness and health effects of traditionally produced food32. Other important aspects
promoted were the transparency about how the food was produced and the negotiation of a
fair price for the products, fixed for the entire season. Later on, the first producer got a lot of
publicity in the local media and the involvement of the NGO for promotion became less
necessary.
For two of the farmers, CRIES manages the farmer-consumers communication via weekly
e-mails with reminders about the pick-up and information regarding the content of the share.
During the first two years they were also sending a periodical newsletter which informed the
consumers about the farm works, and the farmer. They still hold information meetings with
the groups of consumers or interested audience. In 2011, potential consumers in Bucharest were
addressed in meetings with the plan to spread the concept to other major towns in Romania in
2012: Arad, Oradea, Cluj-Napoca, Sibiu, Odorheiu Secuiesc, Iaşi and Bucharest.
The poster was appealing to the urban people’s nostalgia for the countryside and was emphasizingthe taste, freshness and health effects of traditionally produced food32. Other important aspectspromoted were the transparency about how the food was produced and the negotiation of afair price for the products, fixed for the entire season. Later on, the first producer got a lot ofpublicity in the local media and the involvement of the NGO for promotion became lessnecessary.For two of the farmers, CRIES manages the farmer-consumers communication via weeklye-mails with reminders about the pick-up and information regarding the content of the share.During the first two years they were also sending a periodical newsletter which informed theconsumers about the farm works, and the farmer. They still hold information meetings withthe groups of consumers or interested audience. In 2011, potential consumers in Bucharest wereaddressed in meetings with the plan to spread the concept to other major towns in Romania in2012: Arad, Oradea, Cluj-Napoca, Sibiu, Odorheiu Secuiesc, Iaşi and Bucharest.
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