Nonprofits are Using
Social Media
As the use of social networking
sites began to increase, businesses
took notice. Savvy companies
realized that reaching out to
consumers in the social media
sphere gave them the opportunity
to cast a wide net in a targeted
way. For example, corporations
could place advertisements
geared toward women on popular
fashion blogs, potentially gaining
the attention of thousands of
women per day. The shift occurred when companies
recognized the key to success lay in interaction,
e.g., giving audiences the ability to have two-way
conversation. And, it wasn’t long before nonprofit
organizations followed suit.