You never have to worry about traffic. You have your own traffic at the
push of a button.
You literally have cash on demand, you can click send and make money.
You can brand yourself your way.
You can say what you want to your list and not worry about anyone
else’s rules.
You can charge other people, if they want you to send out an email to
your list on their behalf.
You can sell your email business for a nice multiple.