The history and importance of the problem.The stable economy. There is a growing economic growth rate that high is something all countries desire, but economic growth will not be possible if the market mechanism is missing a great marketing tool because they help enhance the well-being of the people in our society today, the economy has grown continuously. Business to increased competition. There are a wide variety of business development, adjustment in the production of goods and services, there is a greater variety of formats. High quality and reasonable price with the quality of the product and the marketing plan that will be something that will help. Competition in the market.From what is said above. Market mechanisms are important to come. At the same time, the countries of Thailand, is a business unit called "cooperatives" established to resolve the trouble in their careers and helping member firms provide a better quality of life for both the economy and society. Currently other cooperatives acting on the yield from the processed goods to members, and to create the power to negotiate on the price, members receive benefits at adds. Agricultural product sector is important to the economy in the countries of Thailand, because most of the country's main revenue coming from the export of agricultural produce and agricultural products processing, which can be seen from the statistics, export (Export) back 10 years (2548 (2005)-2557 (2014)) picture 1 shows that Thailand's agricultural products are exported in increasing every year, even if they are exported in a good level, but they must also face severe competition in the world market from the economic environment. Converted to very much. The requirements in the Thus, cooperatives should be planned in the production of goods and services to meet the needs of our customers. With concept marketing 4c ingredients coming into the market analysis of the cooperative, which will help.
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