What Facebook and matching trading companies that use this user is doing is stereotyping. Sign up now to keep cheese-offline how you prefer it if you just find somebody and tell them that you've read this book fifty Shades of Grey and natural that they think you will be S & M and maybe Twilight series?, that is a fair assumption that should be done? It's ridiculous, right? People should not do it, why should Facebook and other data mining companies? Your Facebook profile and other online personal profiles for that matter ought to be information that you posted, and want others to see. It should reflect you better just because you put the information out there. Your profile is not supposed to be a wealth of information for the company to use and give out your assumptions about the context of the user should be able to control their online presence, and it was not created by a certain logarithmic identities that are treated as if the users ' like ' X, Y and they will want to follow.
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