The purpose of this study is to investigate the management, production and marketing, and analyze the strengths, weaknesses, opportunities and threats of the enterprise community. Tha sa-an hydroponics was collected by in-depth interviews.Key informants is you กรวิชญ์ some ministers. The results showed that (1) management, using the philosophy of sufficiency economy moderation, reason. Immunity is knowledge, morality, vegetable production, including water spinach spinach, lettuce, etc.10 people carry produce a fallback. The products are clean and free of chemical residues. Get source certification standard production plant. From the Ministry of agriculture and production planning for consistent season.The first meeting monthly to the performance. Divide the production cost is 2 type is fixed cost, as 45000 baht (use at least 5 years) and variable cost equals, 2 000 baht / month / one production total expenses, as 47300 baht (cost principle is the greenhouse for planting) for marketing prices according to price is retail sources (home group). And in the community market. In addition is a wholesale through the shop in housing.And (2) analysis of the strengths, weaknesses, opportunities and threats, it can be concluded that the products are standard, clean without chemical residues. The consumers don't know the goods as it should be. But popularization chemical-free vegetables
Key words: 1) management 2) community enterprises 3 hydroponics
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