ฉันรักแปลCCHAPTERCASE 5 presents a

ฉันรักแปลCCHAPTERCASE 5 presents a firm profitability analysis
for Apple and BlackBerry in fiscal year 2012. Although
the analysis presented therein allows us to answer the
two key questions we set out to accomplish (accurately
assess firm performance and compare it to competitors),
keep in mind that this is a static analysis. It covers
only one fiscal year. We basically take a snapshot of a
moving target. To obtain a more complete picture, managers
need to engage in a dynamic analysis, repeating
this over a number of years. This will allow managers to
identify when and where things went wrong (in the case
for BlackBerry) and how to get back on track.
Questions
Exhibit 5.12 shows key financial data for Apple and
BlackBerry for the three fiscal years 2010–2012. (Five
years’ worth of data, 2008–2012, and related analysis
are available online in Connect.) Using the financial
ratios presented in the five tables in the “How to Conduct
a Case Analysis” module (near the back of the text,
after the MiniCases), do the following.
1. Calculate some key profitability,
activity, leverage,
liquidity, and market
ratios for Apple and
BlackBerry over time.
2. Conduct a dynamic
firm profitability analysis over time (fiscal years
2008–2012) as shown in Exhibit 5.1. Can you find
signs of performance differentials between these
two firms that may have indicated problems at
BlackBerry? When did BlackBerry’s performance
problems become apparent?
3. Make a recommendation to Thorsten Heins, the
CEO of BlackBerry, about actions he could take to
improve firm performance.
4. Make a recommendation to Tim Cook, the CEO of
Apple, about actions he could take to improve firm
performance.

ผลลัพธ์ (อังกฤษ) 3:

Tôi thích dịch cchaptercase 5呈现在2012财letih苹果黑莓和分析公司盈利
能力. 虽然在其中提出TheBook分析,使我们能够回答TheBook问题,建立了我们完成(地准确评估公司TheBook性能,并比较它TheBook竞争对手),这是.一个静态的分析.仅一个财政年度.我们基本上是一个移动的目标快照。为了获得更完整的图片，管理者需要进行一个动态的分析，重复这个数年。这将使管理者能够确定何时何地发生错误（如黑莓的情况下）以及如何重新回到正轨。黑莓的三财年2010。（五
年数据，2008–2012，相关分析
可在线连接。）利用金融
比在五表中的“如何进行
案例分析”模块（附近的文字，回来后
小型教案），做到以下几点。
1。计算出一些关键的盈利能力、活动、杠杆、流动性、市场的能力苹果和黑莓的比例随着时间的推移，2。进行一个动态的公司盈利能力分析（财政年度，2008 - 2012），如图5.1所示。你能找到这两家公司之间的性能差异的迹象，这两家公司可能已经表示问题，黑莓？什么时候黑莓的表现？3。做一个推荐的
Thorsten Heins，黑莓首席执行官，他可以采取行动，以改善公司业绩。建议提姆厨师，苹果公司的首席执行官，他可能采取的行动，以提高公司的性能。