The culture in Japan
The culture in Japan that will emphasize the relationship group, such as Japan, respect and maintain the relationship according to the scale, which is important, especially in business and social. The Japanese work will focus on teamwork. The identity of each participating groups include the family, school and company.
Innovation has not been the only factor in their success. Starbucks has also taken the extra step to become familiar with Japanese culture. An example is the importance of top quality customer service in Japan. Starbucks has also removed their signature service of asking for a customer’s name when writing down their order as a result of the Japanese highly valuing their privacy.
To address the Japanese love of tradition and national festivals, Starbucks has developed limited-time seasonal drinks such as the Sakura (cherry blossom) Frappuccino. They have also implemented “concept stores” that are specifically designed to complement the atmosphere of certain neighborhoods, and whose product offerings have been changed to reflect Japanese tradition more thoroughly.