Sweden is already famous for its love of bikes-around half of its population cycles to work. Compared to the U.S., European cities such as the Swedish capital are much more successful at developing programs and incentives for using greener modes of transportation. In the city of Gothenburg, the government is giving bikes for free, with the sole expectation from beneficiaries to renounce their motorized ride at least three times a week.
Related: Chicago Launches Citywide Divvy Bike Share Program
The new project aims to break down whatever barriers remain that discourage the notion of completely switching to cycling by developing six-month-long programs that would create a lasting impact and reshape people’s mindsets. Once they complete the program, riders will have a chance to buy the bike at a discounted price.
Read more: Swedish City Gives Commuters Free Bikes for Six Months to Reduce the Use of Cars | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building