There is one brand of computer for which this is not the case – Apple. Because Apple does not make
computers that run on the same open standards as other manufacturers, they can make a unique product that
no one can easily copy. By creating what many consider to be a superior product, Apple can charge more for their computers than other manufacturers. Just as with the iPad and iPhone, Apple has chosen a strategy
of differentiation, which, at least at this time, seems to be paying off