3. the value of the jewelry industry chain in the chain starting from jewelry to metal, such as raw materials in the jewellery came through the manufacture of synthetic and forming decorations constitute the household to send sales both at home and abroad by Thai entrepreneurs are mainly small and medium-sized, most of it is produced by a large company. Focusing on price competition, while large companies are not competing, because each company has a unique ability that vary. Will not cause duplication of items in the market. Most of the leading companies have made to order amounts from consumers directly. Guests can get a purchase order regardless of quantity because it can push the cost burden to the consumers themselves. In the best of design and trade marks Thai entrepreneurs have not sent out with their own brand. Most of the commonly used methods of altering the consumer as popular in foreign countries, rather than developing a custom format. It makes the consumer's trust towards this industry through an intermediary that is imported is very important, it is difficult for a tussle, big room and location market for emerging companies.
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