From the study, the formulation by using natural based ingredients wasconsidered success and achieved the target. The formulation of lip balm frombeeswax, shea butter and oil with ratio 1:1:1 gives the best physico-chemicalproperties and has been accepted by the consumer.The formulation of lip balm from beeswax, shea butter and oil with ratioof 1:1:1 has melting point of 66 ºC and has stable condition at low and roomtemperature condition. The presence of honey in the formulation enhanced themoisture content of the lip balm. The higher the honey composition, the higherthe moisture content of lip balm. Besides that, for color intensity, natural colorantfrom fruit juice and extraction give the color to the lip balm but the color intensitywas lower compared to powder colorant. Lastly, the formulation of lip balm frombeeswax, shea butter and oil with ratio 1:1:1 was most preferred formulation byparticipants. Thus most likely formulation that will be accepted by the consumerswhen the product is marketed is the lip balm formulation containing 1:1:1: ratio ofbeeswax, shea butter and oil.