But what is he saying? That they're still together? That they've broken up? He's not saying much of anything. Neither Alexis nor Jay has confirmed their status. Jay and Alexis's publicist told Cosmopolitan.com she would not be commenting on her clients' personal lives. And understandably so.
Let's say they have broken up, hypothetically — when your value comes from being together, what happens to the brand when the relationship falls apart? Jay and Alexis might not have too much to worry about. "From an agency point of view, being a couple is a pretty limited option for brand collaborations," says Lainey Molnar, the head of influencer marketing at Cirqle, an influencer tech platform. "Brands want somebody who represents the brand as an individual and not as a couple. Separately, they're probably worth more."
The important thing for Jay and Alexis — if they're no longer a couple, that is — is to communicate as openly with their fans about the end of the relationship as they did about the rest of the love affair. "When it comes to breakups, a great recovery option is to be incredibly honest about what's going on," Molnar says. "They can not only keep their following, but double it — if they're smart. They have to talk about [the breakup]. When you live your life on social media, this is not optional. People expect you to be genuine. It's hard to tell everybody that you need privacy. They already think they know everything about you."
Granted, the couple could still be together. If that's the case, then the fan speculation just leads to more focus on the Jay and Alexis spaces, and could that be such a bad thing?