Cooper's Hill Cheese-Rolling and Wake is an annual event that's taken place in England since the 15th century. What is it with England and these crazy-ass ancient competitions? But I digress. Basically, you chase a 9 pound round of cheese down a hill and, if you cross the finish line first, you win the cheese. FUN FACT: The promise of cheese at the bottom is the only thing that would make me run down a hill.